Insights

/Insights

Content Marketing and the Devolution of Public Relations

By | April 1st, 2016|

By Robert Wynne, Contributor The failure of the old business model for journalism in the digital age has changed the media forever. With the emergence of free content online, subscriptions for print media have declined significantly, and advertising rates have fallen consistently for years. Banner ads haven’t come close making up for those lost revenue streams, [...]

Explaining PR’s Barcelona Principles

By | February 24th, 2016|

By Robert Wynne, Contributor We can measure the distance of the Milky Way. We can determine the size of an electron. But can we calculate the impact of public relations? Maybe. Unlike physics or astronomy, it’s not an exact science. And if you thought the debate on gun control and the Second Amendment was contentious, welcome [...]

Five Things Everyone Should Know About Public Relations

By | February 24th, 2016|

By Robert Wynne, Contributor The public relations industry does a terrible job of public relations. Very few people can explain what people in public relations really do. If you’re a cop, a construction worker or a cowboy, everybody knows your job function. (If you’re a cop, construction worker and a cowboy who hangs out with a [...]

How To Make The News: A Public Relations Perspective

By | February 24th, 2016|

By Robert Wynne, Contributor Everyone starts a public relations plan with the best intentions. When PR fails, maybe the process isn’t the problem. Before hiring a PR firm or starting your own campaign, you must understand what is news. No exceptions. Without this knowledge, you are wasting your time. So here’s the secret: there are only [...]

How To Manage Your Public Relations Agency

By | February 24th, 2016|

By Robert Wynne, Contributor In the age of Independent Contractors, Short Term Employment and Instant Gratification, the relationships between public relations agencies and their employers can be more tenuous, and stressful, than ever. The days of long martini lunches, 50-page strategy documents, group hugs and five-year contracts are far gone. But the needs of businesses to [...]

Do The 1% Really Need Public Relations?

By | February 24th, 2016|

By Robert Wynne, Contributor Fighting back is usually a good idea. 99% of the time, publicly explaining your position if you or your client has been criticized, makes sense. But sometimes, in a tiny majority, let’s say 1% of situations, a publicist needs to tell their client to be quiet.  Such is the case for the [...]

Top 10 PR Blogs You Should Be Reading

By | February 24th, 2016|

By Robert Wynne, Contributor You can find almost anything on the internet, for free, if you have enough time. There are millions of pages on public relations alone. Many sites promise to write and place articles for clients for free (or a small charge). I would suggest avoiding them. Finding, nurturing and keeping media contacts, and [...]

Five Ways Anyone Can Generate PR

By | February 24th, 2016|

By Robert Wynne, Contributor Everyone wants positive public relations. But not everyone can afford a talented PR firm or consultant. For small businesses or individuals looking to raise their profiles, the choices include: buying expensive advertisements and hoping someone notices networking like crazy while trying to meet someone influential, rich or famous posting their thoughts on [...]

Why Most Branding Is A Waste Of Money

By | February 24th, 2016|

By Robert Wynne, Contributor Communications pros looking to promote their businesses, colleges or firms can utilize many strategies. Public relations is the most powerful and cost effective strategy because your ideas, firm, message or executive has been vetted by a third party and promoted, in theory, without a filter. PR is third-party validation you cannot buy [...]

Five Ways The Internet Hasn’t Changed Public Relations

By | February 24th, 2016|

By Robert Wynne, Contributor Everyone knows the Internet has transformed the media. It altered the news delivery system, zapped our eyeballs with blinking lights and radiation, and ushered audiences from print to online to social media on the way to mobile. Without the Internet, we wouldn’t know the real-time movements of D-list reality stars (thanks a [...]