Insights

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12 Useless Public Relations Terms

By | March 9th, 2015|

Here’s some breaking news. It’s time to think outside the box as we cross platform some thought leadership as we workshop our emotional intelligence into a next-generation digital strategy. Confused? You should be.  These are some of the baloney B.S. terms pushed around by public relations professionals who like to seem well-informed. For example, last year I [...]

The Real Difference Between PR And Advertising

By | March 9th, 2015|

There’s an old saying:  ”Advertising is what you pay for, publicity is what you pray for.” This is a great ice breaker for entrepreneurs and PR practitioners who need to explain public relations.  It’s also a good starting point for the general public.  While there are dozens of good articles on this topic most people – [...]

Winning Social Media Strategies For Public Relations

By | March 9th, 2015|

Most social media is a waste of time.  It’s a great place to post photos of your cat, announce your opinion on politics or music, exercise your thumbs by clicking “Like” and “Follow,” and other harmless endeavors. Less nutritious than cotton candy and more repetitive than Candy Crush, social media can vacuum hours, if not days, [...]

The Future of Public Relations – Three Forks in the Road

By | December 9th, 2014|

The public relations industry is a lot like the American economy. The rich are getting richer, the middle class is shrinking, and the poor must find novel ways of getting by. Public relations is quickly evolving as the industry barrels down a three-pronged fork in the road with three separate directions: Traditional PR, Advocacy PR and [...]

Making The Media Your Mates

By | November 7th, 2014|

Doing your own public relations probably won't land you in Forbes. But there are a few tricks. As a public relations professional, part of my job is to convince business owners that, without my help, their companies will trudge along in anonymity, ceding marketing share to any rival with a fatter marketing budget and valuable relationships [...]

How To Plan A Buzz-Building Corporate Event

By | November 7th, 2014|

Advertising is vapid and press releases ignored. Shindigs work better. Free beer: It'll fill a frat party, but how about move your company's merchandise? In an age where press releases are seldom read and advertising is ignored (or at least viewed with skepticism), a buzz-building corporate event can be a worthwhile investment--and one that doesn't have [...]

What Are Your Public Relations Efforts Worth?

By | November 5th, 2014|

You know you need to get the word out about your company. You also know that viral marketing alone won't cut it. So you piece together a public relations strategy. Maybe you do it in-house, maybe you hire a PR outfit. Whatever road you choose, you want a decent return on that investment. Advertising agencies claim [...]

Super Sunday? More Like Super Spin Day

By | November 5th, 2014|

In the Age of Twitter, silence can mean guilt. As America prepares to celebrate the Super Bowl, there are several storylines proving that timely PR responses are critical to responding to crisis and managing reputations. Most people think of the Super Bowl as a showcase for Advertising. While that’s true during the game, before the players [...]

Celebrity PR Lessons For Your Business

By | November 5th, 2014|

A celebrity isn’t just a pretty face, a rocket arm or a heavenly voice. As a major country music star once told me: “I’m a corporation.” Public figures—like small businesses—are living, breathing brands that need a carefully crafted public relations strategy to match. Here are some celebrity PR lessons you can apply right now. Read the [...]

A Little Knowledge about PR and Advertising can save a Lot of Money

By | November 5th, 2014|

Saving money and grinding the best deal can generate short term gains and long term pain.  When businesses and non-profits consider the best mix of public relations and advertising, knowledge of what you get for what you pay can substantially increase your intended results. My most vivid memory of someone paying for something they didn’t really [...]