Muck Rack Fine Tunes Twitter for PR

By | November 5th, 2014|

Twitter has passed the test; it’s a tool not a toy. Public relations pros who ignore the tons of LOLs, OMGs and mundane observations of celebrities and narcissists can mine real gold by following and contacting relevant media. “I often use Twitter to direct mail journalists with story ideas,” says Steven Tally (@sciencewriter) Senior Strategiest for [...]

Should You Post Press Releases In Social Media?

By | November 5th, 2014|

Should You Post Press Releases In Social Media? Everybody hates writing press releases. They’re usually dull, self-serving, full of insider speak, silly acronyms and when the news is really important, it leaks well in advance of the official document. Reporters hate reading them for the same reasons, and seriously, it’s hard to get excited about a [...]

What High-Profile Inmates Learned In Prison

By | November 5th, 2014|

Search for “self-help” titles on and you’ll come across 234,000 entries. The more help we seek, the more we seem to get—though much of it isn’t helpful. Maybe the problem isn’t the message, but the messenger. With all respect to Dr. Laura and Dr. Phil, there are other seasoned experts with wisdom aplenty: those who [...]

Five Things Every Small Business Should Know About Public Relations

By | November 5th, 2014|

Twitter, Facebook and LinkedIn are great, but the basics of public relations remain. You still need coherent messages, valuable networks and great stories. Here are five must-haves for successful PR. Write Well. All the tools in the world won’t help if nobody reads your tweets, posts, pitches or press releases. Josh Ochs, a social media guru [...]

What Does A Public Relations Agency Do?

By | November 5th, 2014|

We don't buy ads. We don't write stories for reporters We don't put up billboards. We don't come up with catchy phrases to make people buy more products they probably don't need. So what do public relations agencies do? PR agencies, as opposed to advertising agencies, promote companies or individuals via editorial coverage.  This is known [...]

More Fun for Public Relations Agencies — What Else We Do

By | November 5th, 2014|

Original Article My last column about the role and duties of public relations agencies generated more response, mostly positive but quite a few negative, than any other posting during the past five years. The emotions ranged from the euphoric and the grateful – one professional called me from the East Coast minutes after the story appeared to say [...]

Twitter for Public Relations: Fact and Fantasy

By | October 25th, 2014|

Originally published at: Forbes Magazine (click to view full article) By Rob Wynne Partner, Wynne Communications Remember those commercials for pro basketball a few years ago when smiling, enthusiastic celebrities faced the camera and said, “NBA Action… it’s FAN-tastic!”  Chevy Chase did one stating “NBA Action … it’s not bad.” I feel the same way about [...]