Wynne Communications worked with the Dean and senior faculty and staff of the Sloan School of Management to find the “signature story” that best promoted the school’s unique educational experience. We chose to market Sloan's signature international Global E-Lab program, which sends students to study in Africa, Asia, South America and Africa.
We interviewed Sloan students, helped craft their stories, and promoted them to international, national and local media. The project resulted in media articles and stories in National Public Radio, Trends magazine in Belgium, The New York Times, Austin American-Statesman, Buffalo News, Boston Business Journal, Sacramento Bee and an upcoming series in the Financial Times.
Sample media coverage
With our help, the Sloan School has received coverage from the following media outlets:
- Forbes.com (12/05)
- Trends (in Belgian) (11/05)
- Boston Business Journal (09/05)
- NYT (08/05)
- Austin American-Statesman (08/05)
- The Buffalo News (08/05)