Stroock & Stroock & Lavan, LLP

We serve as the public relations agency for the attorneys at Stroock in their Los Angeles office, in charge of promoting their California branch, their attorneys and their unique expertise to their clients through media placements, Opinion-Editorials and various events.

Our strategy differs significantly from marketing and publicity at other law firms. Many of them promote the attorneys and firms only to the legal trades and reporters covering legal issues, which serves only to market the lawyers to other lawyers. We promote Stroock in the business and consumer media, effectively marketing Stroock to new clients in the industries they serve. For example, we secured a bi-monthly column for an entertainment attorney in the Hollywood Reporter, where he is showcased as a leading expert on film financing, Hollywood deal-making and the guilds. This same attorney has been quoted in Variety, Bloomberg, the LA Daily News and many other publications, further cementing his notoriety and reputation.

We have been extremely successful at placing and editing Opinion-Editorials for the Stroock attorneys for various publications that promote them to their unique audiences. Op-Eds bylined by attorneys have appeared in the San Francisco Chronicle, Hollywood Reporter, Insurance Journal, AdWeek, Retailing Today, Los Angeles Business Journal and many others.

This successful strategy has been augmented by regular placements in the legal trades with many attorneys increasing their profiles with admission to “Top California Women Litigators,” “Hollywood Reporter Power Lawyers” and similar honors. Our services include creation and execution of several events per year designed to increase exposure and secure new clients in the entertainment, insurance and other industries. In 2008 Stoock launched an annual forum for the Legal Media and for PR Directors at California law schools to build relationships with these two important constituencies.