In just a few months, we've taken the popularity and recognition of American Elements and their CEO from zero to 60 with a combination of aggressive public relations strategy, public appearances at major conferences, and personal meetings with the media. The accomplishments include establishing CEO Michael Silver as a trusted source on supply, demand and prices of rare earths around the world which resulted in him being quoted in the New York Times, Wall Street Journal, Reuters, Bloomberg and many other media around the world. The CEO has written editorials for Industry Week magazine and other publications. He spoke at the Alaska Strategic and Critical Minerals Summit in September, 2011, sharing the stage with the Governor Sean Parnell and on the same agenda with Senator Lisa Murkowski. Future projects include the creation of a yearly report on the rare earths market that will be distributed to media and industry around the world.
