Wynne Communications has worked on selected events for Ferrari-Maserati in Los Angeles, partnering with another PR firm to produce and publicize events to launch new vehicles for both Ferrari and Maserati. We were instrumental in many media initiatives including the launching of the Ferrari 599 that resulted in a story that ran on the front page of the Marketplace section of the Wall Street Journal. We also worked to obtain sponsorship for Ferrari-Maserati at selected red carpet events.
Sample Media Coverage
Just Off the Boat From Italy By Christine Binkley, October 27, 2006 Full disclosure: Both my vehicles have kids’ car seats strapped into the back. So, when offered the chance to drive the new Ferrari [...]