MIT Sloan School of Management
Wynne Communications worked with the Dean and senior faculty and staff of the Sloan School of Management to find the “signature story” that best promoted the school’s unique educational experience during a short assignment in 2005. We chose to market Sloan’s signature international Global E-Lab program, which sent students to study in Africa, Asia, South America and Africa. We interviewed Sloan students, helped craft their stories, and promoted them to international, national and local media. The project resulted in media articles and stories in National Public Radio, Trends magazine in Belgium, The New York Times, Austin American-Statesman, Buffalo News, Boston Business Journal, Sacramento Bee and the Financial Times. In addition, we introduced the staff and students to editors at the Financial Times and Economist for their MBA blogs which resulted in stories that ran after our engagement. We maintain excellent relationships with MIT as they continue to attend our BAM and High Tech conferences every year.
Sample Media Coverage
MIT student from E. Aurora happy helping Indonesian tsunami victims By Ryan Haggerty, August 7, 2005 Many graduate business students hope to spend their summers in internships at major companies, padding their resumes and learning [...]
Summer school, Costa Rican style By Laura Heinauer, August 10, 2005 They trekked by bus over a rickety suspension bridge in the jungle and hiked for three hours across a beach in the middle of [...]
India lures interns to look at outsourcing By Saritha Rai, August 7, 2005 This summer, Omar Maldonado and Erik Simonsen, both students at New York University’s Leonard N. Stern School of Business, did something different. [...]
B school programs train students to act globally By Mike Hoban, September 2, 2005 Kaidra Mitchell was a grad student at Massachusetts Institute of Technology’s Sloan School of Management in 2001 when she had an [...]