Raytheon Space and Airborne Systems

Raytheon Space and Airborne Systems engaged us to help build their profile. Working with another public relations firm, we were enlisted to tell their story of innovation and technological advancement. The challenge was to build upon the efforts of the company to reposition itself as the leader in strategic systems, sensor technology and innovative technology. We assisted the company by developing numerous communications programs, organizational systems, media relations and targeted marketing plans. We also increased their profile in the local media with major stories about the annual Engineers Day with outreach to thousands of local students. Our services included:

  • Media training for senior management.
  • Developing and implementing a new divisional communications plan.
  • Strategic communications to improve overall global image with customers (military, government, etc.)
  • Several high profile stories with the Wall Street Journal, CNN, Reuters, KABC-TV and others.

Sample Media Coverage