Raytheon Space and Airborne Systems
Raytheon Space and Airborne Systems engaged us to help build their profile. Working with another public relations firm, we were enlisted to tell their story of innovation and technological advancement. The challenge was to build upon the efforts of the company to reposition itself as the leader in strategic systems, sensor technology and innovative technology. We assisted the company by developing numerous communications programs, organizational systems, media relations and targeted marketing plans. We also increased their profile in the local media with major stories about the annual Engineers Day with outreach to thousands of local students. Our services included:
- Media training for senior management.
- Developing and implementing a new divisional communications plan.
- Strategic communications to improve overall global image with customers (military, government, etc.)
- Several high profile stories with the Wall Street Journal, CNN, Reuters, KABC-TV and others.
Sample Media Coverage
SCIENCE THAT SETS MINDS RACING By Max Zimbert, February 16, 2009 Discovery Channel star Deanne Bell and NASCAR driver Leilani M nter made geek chic Monday for 200 middle school students in El Segundo on [...]
Raytheon Sees 2006 Test for Upgraded Hawk Sensors March 9, 2005 EL SEGUNDO, Calif. — Raytheon Co. aims to flight-test upgraded sensor systems for the Global Hawk unmanned spy planes next year, a senior executive [...]
Sounding off in El Segundo By Josh Grossberg, April 3, 2005 Everybody got yelled at. Thousands of students from 50 high schools descended on El Segundo for the annual West Coast National Junior ROTC Drill [...]
From Video War Games to Signing Up for Military? By Jason Felch, April 3, 2005 Tim Casper, a crew cut-sporting 15-year-old from Victorville, peered into the computer monitor and hunched slightly as he maneuvered the [...]