In August 2010, the Johns Hopkins Carey Business School welcomes its first full-time MBA program in the history of the university. We helped them launch this exciting endeavor through the media by creating the strategic public relations plan, writing a series of compelling pitches (“The oldest research university in the United States opens the newest business school”), and placing the story in major print and online business and mainstream media and, soon, on television. The strategy focused on the unique nature of the MBA program, the revolutionary curriculum, the outstanding Dean and faculty members, and pioneering students from Europe, Asia, the U.S. and Middle East.
