We worked with this prestigious trade organization to build the profile of the tennis industry, its manufacturers, retailers, national ranking organizations and other participants to promote the growth of tennis in the United States. We supervised the redesign of the website, www.tennisindustry.org, and rewrote several sections. Promoting the sport includes taking the leadership role in publicizing the success and growth of the industry to the national and local media, with stories about tennis participation and sales growth appearing in Bloomberg TV, Forbes, and a major story in Reuters that was reprinted around the world with more than 1 million impressions. We helped produce and create the annual presentation of the TIA activities and accomplishments that was presented in front of the industry at the 2010 U.S. Open in New York.
Sample Media Coverage
Wilson's Muir Sees Growth in Tennis Racket, Ball Sales: Video June 24 (Bloomberg) -- John Muir, head of Wilson Racquet Sports and president of the Tennis Industry Association, talks with Bloomberg's Michele Steele about tennis [...]
Americans choose racket over remote control By Alex Dobuzinskis, August 23, 2010 LOS ANGELES (Reuters) - Tennis has moved out of the country club and turned into one of the fastest-growing sports in the United [...]