USC Marshall School of Business

For three years Rob Wynne served as Director of Marketing for the Marshall School of Business at USC. In the first year of implementation of his marketing plan, the School jumped from #34 to #21 in the U.S. News & World Report Rankings and within 18 months, the School was named one of the Top 25 full-time MBA programs by BusinessWeek for the first time ever. The PRIME program, which sent first-year MBA students to study internationally in Asia, Central and South America, was featured in more than 25 publications including a front-page story in the Chronicle of Higher Education, a Sunday front page Business story in the New York Times, the Los Angeles Times and many others. The Wall Street Journal profiled the marketing plan with a long story titled, “USC Business School Has a New Case Study: Itself.”

Sample Media Coverage