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Three Ways Social Media Works For Public Relations

Earlier this year while doing a media tour for my new book on public relations at TV stations in Cincinnati, Sacramento and Las Vegas, all three hosts asked the same two questions

What’s New About The “New” New Media

This is a great ice breaker for entrepreneurs and PR practitioners who need to explain public relations. It’s also a good starting point for the general public.

Public Relations In A Post-Factual Fake News World

As we saw in this month's election, America is divided among partisan lines, tribal lines, economic lines, geographic lines, racial lines, gender lines and now, factual ones.

Five Things Everyone Should Know About Public Relations

Very few people can explain what people in public relations really do. If you’re a cop, a construction worker or a cowboy, everybody knows your job function.

The Real Difference Between PR And Advertising

This is a great ice breaker for entrepreneurs and PR practitioners who need to explain public relations. It’s also a good starting point for the general public.

The Persuasion Business:

How Public Relations Really Works

By Robert Wynne, Foreward By Rick Wilson

Public Relations is the Persuasion Business. It means trying to convince an audience, inside your group or from the outside world, to agree with or not oppose your position and promoting an idea or a product to achieve your goals.

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