We created a strategic branding, marketing and public relations campaign for a longtime real estate developer based in Los Angeles. The company operated for more than 30 years with little publicity or branding. Within the first few weeks, we executed a branding initiative with a new logo, new name and the architecture for a new website. We also staged a successful media event with the Mayor of Los Angeles and other officials resulting in several prominent media placements and improved relationships with City Hall and the Department of Public Works to ensure new projects would receive higher priority.