Three Ways Social Media Works For Public Relations

Earlier this year while doing a media tour for my new book on public relations at TV stations in Cincinnati, Sacramento and Las Vegas, all three hosts asked the same two questions
What’s New About The “New” New Media

This is a great ice breaker for entrepreneurs and PR practitioners who need to explain public relations. It’s also a good starting point for the general public.
Public Relations In A Post-Factual Fake News World

As we saw in this month’s election, America is divided among partisan lines, tribal lines, economic lines, geographic lines, racial lines, gender lines and now, factual ones.
Five Things Everyone Should Know About Public Relations

Very few people can explain what people in public relations really do. If you’re a cop, a construction worker or a cowboy, everybody knows your job function.
The Real Difference Between PR And Advertising

This is a great ice breaker for entrepreneurs and PR practitioners who need to explain public relations. It’s also a good starting point for the general public.